UTM Builder
Generate tracked URLs.
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How to Use the UTM Builder
Enter the full website URL where you want to send your traffic (e.g., https://example.com/product).
Fill in your campaign parameters. Source and Medium are required for standard Google Analytics tracking.
Click "Generate Tracked URL" to instantly combine your inputs into a valid, safe URL that's ready to share.
Features & Best Practices
URL Safe Encoding
All inputs are automatically URL-encoded using standard JavaScript functions. This prevents spaces or special characters in your campaign names from breaking the link.
Universal Compatibility
UTM (Urchin Tracking Module) parameters generated by this tool are universally recognized by Google Analytics, Mixpanel, Matomo, and other major tracking platforms.
Instant Execution
Execution happens directly on your device. There's no server delay or page reload, meaning you can rapidly build multiple URLs for different ad sets.
Privacy First
We do not track, store, or log the URLs you build. Your marketing campaigns and target destinations remain completely confidential.
Frequently Asked Questions
What is the difference between Source and Medium?
Source refers to the specific referrer or platform (e.g., google, facebook, newsletter_list_a). Medium refers to the broader marketing channel (e.g., cpc, social, email).
Does casing matter in UTM tags?
Yes! Google Analytics is case-sensitive. utm_source=Email and utm_source=email will show up as two separate sources in your reports. It is highly recommended to use lowercase consistently.
Can I use this if my URL already has a question mark?
Yes. The tool automatically detects if your destination URL already contains a query string (e.g., ?page=2) and will append the UTM parameters using an ampersand (&) instead.
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